EMMITSBURG, Md. — Mother Seton School’s admissions brochure was presented with the gold award by the Educational Advertising Awards in the “brochure” category.
A national panel of education industry specialists reviewed all entered pieces, presenting gold, silver, bronze and merit awards based on creativity, marketing execution and, message impact.
Mother Seton School partnered with Creosote Affects, an educational branding and marketing firm, to analyze changing market demographics and communicate the importance of a Mother Seton School education to new audiences. Together, they created an admissions brochure that combined clear, inspirational language and photography to promote the school’s commitment to 21st-century learning, Catholic virtues and student success.
The back panel of the brochure unfolds to reveal an insert containing curricular information that corresponds to the prospective student’s age. Having a series of inserts to choose from allows Mother Seton School to provide parents with messaging that applies to their child’s stage of development.
Caption: Mother Seton School’s admissions brochure received Gold at the Educational Advertising Awards in the Brochure category. A national panel of education industry specialists judged entries based on creativity, marketing execution, and message impact. The brochure was designed in partnership with Creosote Affects, an educational branding and marketing firm.